Whether you hate him, like him or are obsessively in love with him, Justin Bieber is everywhere! The latest Bieber marketing monster, his 3D movie “Never Say Never” was pre-screened in over four Ottawa theatre screens this evening and I’m sure there will be hundreds of sore throats tomorrow. I’ve never heard so much screaming in a movie theatre in my entire life. Although there were fans in attendance who won tickets to the screening, many more purchased passes months ago in order to attend. These ‘Beliebers’ paid $30 from Ticketmaster and received a pass to the screening, a glow stick, laminated passes with lanyards, a bracelet and the special edition, purple 3D glasses. You won’t hear a complaint on the price, the girls I talked to were so excited to have the tickets, they actually cried when they got them. Not only that, but they drove over an hour in the snow, through rush hour from Alexandria, Ontario to get to the screening in Kanata. Now that’s fan loyalty.
Although the Kanata fans I watched the film with were screamers, they were still relatively calm. Police had to be called to Silvercity in Gloucester as an actual fight broke out. The funny thing is, these weren’t two preteens with raging hormones driving them over the edge, but two mothers who locked horns. Bieber fever indeed!
I’m not a Bieber fan myself, but you can see the major impact he has on teen girls. Girls in our theatre were screaming, crying and singing along with all of the music. If you are the parent of a Belieber, be sure to bring some ear plugs. Any time Justin looks at the screen or takes of his shirt, there’s more screaming than a rollercoaster at Disney World.
When I asked the Alexandria girls if they would see the movie again, “As many times as we can!” was the unanimous reply.
“This is a movie for non-beliebers and beliebers too.” said Celine Laberge. Madison MacDonald was happy to see that they showed an honest side of Justin. “We got to see the real him, not what they make him act like.” She smiles. Needless to say, the girls were very impressed with the movie and although they had a long ride home, they had Justin’s cds to keep them company.
As for this Bean, I couldn’t help but hum the few bars I know of “You Smile” on my drive home. Still not a huge fan of his music, but I definitely have respect for his musical talent. I think that is the part of the movie that I am the most impressed with. Even his fans who love him for his songs and his looks will get to see that he is actually musically talented and not simply the product of good marketing.
“Never Say Never” opens in Ottawa theatres on Friday, February 11th. It’s going to be a mad house!
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